cO international

Small roll back in time...

Wed, 06 Oct 2021 02:21:37 -0700

In the previous article, "The graphic charter, we hear it but do we really know what it is ?", we said that a graphic charter is composed of the logo but not only...

Do you know what we meant by that?

You must know that the central element of the graphic charter is the logo. And when we talk about a graphic charter, the logo section must be comprised of :

- all the communication supports on which the logo will be applicable

- the description of the making of the logo in text

- the declinations of the logo

- the formats of delivery of the logo to the customer

The delivery of the logo is always done under format :

- Psd,

- Ai,

- PNG,

- Pdf and

- JPEG.

The graphic charter, we hear it but do we really know what it is?

Tue, 05 Oct 2021 11:22:00 -0700

We can already say that it is fundamental for your company. The graphic charter is the set of fundamental rules of use and graphic signs that constitute the visual identity of a company, a brand, an organization or a project.

We will go even further by saying that the graphic charter is the guideline that the company must follow in terms of identity but especially visual.

It is useful for the internal team, i.e. the copywriter, the art direction, the marketing, social media, branding sessions etc...

And useful for the target because it harmonizes the visual perception and identity in his mind.

What is a graphic charter composed of?

The graphic charter is basically composed of :

- the logo but not only...

- fonts and typographic attributes to be used

- the choice of colors through sets of colors adapted to the requirements of the various communication media

- The graphic prohibitions related to the graphic elements

- editorial rules (tone and style) to help any writer to make his documents homogeneous

- adaptations and variations for communication media such as faxes... by proposing for example a simplified version of the logo (black and white)

- the other personality that the graphic identity of the brand must reflect (mood board).

360 ° advertising

Tue, 07 Sep 2021 09:17:30 -0700

360° advertising or so-called multi-channel communication (cross media)

The rapid development of the Internet and the desire to control advertising investments are pushing agencies and advertisers to favor elaborate 360 ° communication strategies. The challenge is to put the consumer at the center of a communication device by multiplying the points of contact.

As a result, many channels will be activated in order to facilitate the dissemination of the message within an advertising campaign. 360 ° communication then integrates digital in the face of an increasingly multi-screen and multitasking environment.

cO International is a 360 ° advertising agency that supports all solutions providers, entrepreneurs and brands from the idealization phase to the actual realization phase of their projects.

The qualifier "360 °" designates the fact that all possible areas of communication action are taken into consideration simultaneously, concertedly and coherently, all communication vectors within the reach of the company are studied if not used, and in particular the off-line as the on-line… In reality a 360 ° approach designates an approach of marketing, and communication in particular, supposed to exploit all the possible resources within the reach of the brand and / or the product in a way organized.

Hence the expression "360 °" symbolizing the circle, a complete and perfect geometry figure.

It is a strategy that uses all possible communication channels to reach as many targets as possible. It therefore allows each company to improve its reputation in the market by choosing the ideal medium to reach the targets.

The means used are in accordance with the objectives of the company. Thus, the visibility of the brand or product...Read More