360° advertising or so-called multi-channel communication (cross media)
The rapid development of the Internet and the desire to control advertising investments are pushing agencies and advertisers to favor elaborate 360 ° communication strategies. The challenge is to put the consumer at the center of a communication device by multiplying the points of contact.
As a result, many channels will be activated in order to facilitate the dissemination of the message within an advertising campaign. 360 ° communication then integrates digital in the face of an increasingly multi-screen and multitasking environment.
cO International is a 360 ° advertising agency that supports all solutions providers, entrepreneurs and brands from the idealization phase to the actual realization phase of their projects.
The qualifier "360 °" designates the fact that all possible areas of communication action are taken into consideration simultaneously, concertedly and coherently, all communication vectors within the reach of the company are studied if not used, and in particular the off-line as the on-line… In reality a 360 ° approach designates an approach of marketing, and communication in particular, supposed to exploit all the possible resources within the reach of the brand and / or the product in a way organized.
Hence the expression "360 °" symbolizing the circle, a complete and perfect geometry figure.
It is a strategy that uses all possible communication channels to reach as many targets as possible. It therefore allows each company to improve its reputation in the market by choosing the ideal medium to reach the targets.
The means used are in accordance with the objectives of the company. Thus, the visibility of the brand or product is optimized.